Weak Google useful content update, links in search algorithms, Google Ads Glitch, etc.

This week, again from Jerusalem, I wrote about this weird rollout for Google’s Helpful Content Update. It’s weak and slow, but Google has released a form to submit feedback, while the update isn’t complete yet (at least at the time of making this video Friday morning around 1am Friday ET Google’s John Mueller said there There aren’t any recent search algorithms focusing on links, apart from spam algorithms Gary Illyes of Google said soft 404s waste the budget of crawling, he also said that Google may crawl different sections of your site differently and access quality differently. Google may remove word count from Search Console help docs. Google is testing quick-read icons in Google search Google learning video structured data broken down by education level by country Google local business structured data does not support additional types for r several lists. Google said microdata growth is stagnant. Google has added a product section to the Google Business Profile guidelines. Did Google remove the review control policy in Google Maps? Google is testing the te-based reviews attribute for Local Guides. Google Ads confirmed great success with the Shares and Bids report. Google Ads has a new conversion value rules feature. The Microsoft Advertising RSA deadline was again expected. Bill Slawski’s SEO By The Sea was taken offline but the host reactivated it out of respect for the legend. And if you want to help sponsor these vlogs, go to patreon.com/barryschwartz. This was the news for search this week in Jerusalem during the roundtable on search engines.

Sponsored by BruceClay who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Sharon D. Cole