The 100 most popular brands online, identified by AI algorithms
GDANSK, March 29, 2022 /PRNewswire/ — SentiOnean artificial intelligence company specializing in social media listening, analyzed more than 57 million online opinions to rank 345 brands and products to publish the 2021 Social Index Report. It includes key data on consumer trends and preferences and brand popularity based on online reach and chat sentiment. Five sectors — automotive, consumer electronics, e-commerce, fashion, finance and banking — were analyzed by the online listening company to determine which brands perform best online. Of the 345 brands, Apple became the most popular, with second and third place taken by Amazon and SONY.
Samsung or Apple? The eternal battle of consumer electronics
The most popular consumer electronics brand is Apple, which not only dominates this category, but is also the most popular of the 345 brands monitored by SentiOne. Sony is in second place and Nintendo in third. The most popular topic in consumer electronics revolves around games. Continued interest in VR games and the Metaverse space contributed to a strong showing from Oculus, which landed in sixth place.
The unusual marriage of fashion and gaming
At the forefront of fashion is Nike, with Gucci in second place and Adidas in third. High fashion loves K-pop and K-pop loves high fashion. Brands like Louis Vuitton, Chanel and Gucci have all collaborated with various Korean stars this year. The latter brand isn’t afraid to dabble in the gaming world either — in January, Pokémon Go players could dress their in-game characters in several North Face x Gucci apparel for a limited time.
Auto industry, K-pop and Twitter
The most popular brands online are Tesla, Toyota and BMW. Collaborating with Korean stars is also beneficial for the automotive industry. Last year, the top hashtag was #carofinstagram, but Instagram hasn’t become the number one platform in the automotive industry. Why? This year, car brands have emphasized collaborations with K-pop idols and their fans prefer Twitter.
Fintech rather than traditional banks
PayPal has become the most popular brand in the financial industry. It is followed by CashApp and then Deutsche Bank. The news.bitcoin.com has become one of the most popular finance and banking discussion centers. It’s clear that online discussions are dominated by emerging fintechs and cryptocurrencies, not traditional banks.
Pandemic and DIY in e-commerce
It has been growing steadily for quite some time, but online shopping has started to skyrocket in the past couple of years. Amazon remains the most popular online platform. Etsy — in third place — proves there’s still plenty of interest in crafts. Etsy’s dominance in the e-commerce sector is also confirmed by its community forum, which is the number one source of discussion in the entire category.
The Social Index report was prepared by SentiOne using its own AI-powered social listening algorithms. To access the full report, visit This site.