OpenBet to Acquire Multi Builder Pricing Algorithms
Sports betting and entertainment solutions provider OpenBet has announced that it has entered into an agreement with Multi Builder Limited to acquire its proprietary sports technology and quantitative trading models.
Key development of pricing and trading services
The deal to acquire Multi Builder’s assets as “Sports Betting Models” will further enhance OpenBet’s sports betting trading and content portfolio to help the solution provider grow its position in the betting scene. sport bets. OpenBet will also acquire the talent from Sportsbook Training Services as part of the deal.
Commenting on the announcement, OpenBet Product Manager Nikos Konstakis described the deal which “marks another milestone” as being key to the development of OpenBet’s pricing and trading strategy, bringing value to the business “through deeper market offerings and greater flexibility”.
Konstakis then continued by returning to previous acquisitions of DonBest and SportCast, which together with OpenBet’s internal roadmap led to content and pricing revenue growth of over 100% in 2021.
“The addition of Multi Builder Limited allows us to accelerate this growth trajectory, drive innovation and deliver next-level betting entertainment to our operators’ players,” Konstakis concluded.
Developed by industry experts Oliver Preston and Jonathan Smith, Multi Builder’s proprietary trading models leverage their decades of industry experience to deliver a best-in-class algorithmic sports betting solution, along with the depth of content and improved margins.
Glad to support OpenBet’s expansion strategy
Multi Builder Managing Director Oliver Preston also commented on the deal, expressing his excitement to be “part of OpenBet’s latest expansion strategy” and supporting the development of the portfolio of “technology, services and sports content that stands out”.
“Their relentless focus on customer and player experience is second to none,” continued Preston, describing how Multi Builder’s offering will complement OpenBet’s products and enable it “to continue to deliver the quality, scale and the depth of systems” on a global scale.
“We have found a trusted partner in OpenBet and we can’t wait to get started,” Preston concluded.
For OpenBet, the acquisition would mean ownership of Multi Builder’s proprietary intellectual property and technology for several key pricing models used across numerous sports betting markets, including pre-match and in-play.
These models have already proven their effectiveness with sports betting operators and will significantly increase OpenBet’s ability to improve pricing and business performance and its appeal to future partners. Among the latest to partner with OpenBet was Czech group Sazka.
Finally, OpenBet will engage leading sports betting trading coach Jonathan Smith to provide training services exclusively on behalf of OpenBet as part of the acquisition of Sportsbook Training Services.