LinkedIn updates its algorithms to help weed out some messages users don’t want to see / Digital Information World

LinkedIn continues its period of growth and success with the app reporting breakthrough results in terms of engagement.

The company’s numbers prove how well the platform has been doing for six straight quarters and it hopes to continue its winning streak as the global economy tries to get back on its feet after the pandemic. But keeping in mind the company’s performance so far, experts predict that this is just the beginning and more are to come.

That being said, we must remember that wherever you find opportunities for attention, you will also find hackers nearby, waiting to add a strain to the growth of any business. Likewise, you’ll find plenty of people willing to tweak their algorithms in a way that maximizes their overall results.

After all, more exposure means getting more attention for your brand and at the end of it all, it’s a signal of valuable relationships. Let’s be honest, everyone does it and the whole process is a bit monotonous now.

So that’s probably why we see LinkedIn moving towards offering its algorithms an update. They want to eliminate all those messages that so many of their users are just tired of seeing. But what exactly does the app do to bring about the change?

For starters, LinkedIn hopes to crack down on clickbait and while it can drive engagement, users aren’t fans. The app released a public statement acknowledging how frustrating it must be for so many users to come across content that is only designed to increase the reach of the app.

LinkedIn says they also agree that this type of content is extremely misleading and that’s why they will no longer promote it. Similarly, we’ve seen LinkedIn encourage other community members to think twice before posting and place more emphasis on credible content.

If you recall, we saw Facebook engage in similar behavior when launching Reactions. Many started using it as a way to boost engagement by serving as a poll where users could engage more frequently. Whenever a response was needed, all you had to do was add reaction emojis and that would be it.

Although he got the pledge, LinkedIn says he wasn’t a fan and that’s why it will punish those who start doing the same on the platform. Additionally, the company categorizes it as a cheat code, adding how it tries to lure people in to get a boost in responses.

On the other hand, we see LinkedIn giving users the option to avoid politics and other related activities on the app. The company claims that many users are fed up with the theme and want to move their feeds away from it as much as possible. He also explained how they are first testing how this works in the US, and if successful, they will roll this feature out for others as well.

Many experts call the experience a healthy business, because politics really has nothing to do with integrating with LinkedIn in the first place. However, some critics send reminders that many people hold politically themed positions or engage in advocacy. Therefore, it might also affect the overall scope of the application.

Finally, LinkedIn explained how it was trying to reduce the number of alerts received by users. This matches the growing number of complaints the app is getting from users who don’t want to see everything that’s happening on their network.

So far, this all looks pretty promising. And we hope these changes to the app’s algorithm will show users how much the platform cares about keeping their best interests in mind.

Read next: LinkedIn introduces features to boost user engagement through profile links and newsletters

Sharon D. Cole