Here’s why Tech Burner never bases its content on algorithms or current trends

  • In today’s episode of Adda Influencerwe will talk about Shlok Shrivastava a.k.a Technological burner on content consumption patterns in India, its new brand launches and changes in the influencer marketing landscape.
  • He shares his secret to reaching 8.3 million subscribers on YouTube and shares tips for young and aspiring YouTubers.

In order to make technology simpler and more accessible to Internet users, Digital Content Creator Shlok Shrivastava started his YouTube page ‘Tech Burner’ in 2014. He wanted to become a designer but the world of technology fascinated him. Today, he has over 8.3 million subscribers on his YouTube channel and over 1.5 million followers on Instagram.

“I started making videos from my dad’s laptop. They weren’t good quality videos, but they provided good value for my viewers,” says Shlok.

Since the start of his career, Shlok hasn’t worried about the ever-changing social media algorithm or the quality of his output. Instead, he focused on delivering valuable content to his audience.

A Google search for “social media algorithm” and you’ll find at least 100 articles on how influencers can decipher the ever-changing Instagram or YouTube algorithm. However, Shlok doesn’t base his content on Instagram trends or popular YouTube formats, he listens to what his audience has to say about his content.

When asked what worked for him, Shlok replied, “People think my page is popular because of my jokes or my speaking style, but I think anyone can tell jokes. and people turn away from it, so it doesn’t happen in the long run. Lots of other people can make better jokes or better quality videos [than me], but one thing we consistently deliver is “value”. We value them and they value us through their feedback. Algorithms are created with this audience in mind, we also create our content with them at heart. Whether it’s podcasts or short-form content, we strive to deliver what audiences are looking for. We keep a close eye on our data and continue to evolve with it. He says audiences also love to see someone grow in their career and move the industry forward.

Content Patterns and Trends

To move with the changing times, stay relevant and connect with his fans, Shlok gradually began to realize the importance of listening to his audience. He started offering shorter videos, added humor to his technical content and made videos in Hindi. “As the audience grew and new groups of people started watching my videos, we went from very technical videos in English to fun, light and entertaining content in Hindi.”

With this transition, its audience has changed and what has driven this change is the increasingly short attention span of internet users. It wasn’t just a language change, says Shlok. He started creating content for a diverse set of audiences across demographics and income groups.

He believes that content creators who don’t have language barriers like Khaby Lame, will be a game changer in the influencer marketing landscape. “Influencers like Khaby have no distribution limits, they can go to a Tamil or Marathi speaking driver. Content creators who cross country, ethnic and language borders – these will be significant in 2022. It’s an untapped space right now but has huge potential,” Shlok said.

Shlok’s area of ​​focus for this year is quite simple. “We’re going to take very complex technology and break it down for our viewers in a fun and engaging way. And that’s not going to change in the next 20 to 30 years.

For Shlok, audiences come first and he has the same advice for young content creators. “Your followers matter or your followers can confuse you. Stay close to your audience and really understand them. Your numbers can grow, platforms come and go, algorithms change every day and the one thing that doesn’t change, it’s your audience. If you follow your audience, you’re going in the right direction.

He then talked to us about his experience working with brands, the changing influencer marketing landscape, new brand launches and more.

Sharon D. Cole