Here’s what that means for you

Instagram is changing its ranking algorithms yet again. Instagram boss Adam Mosseri, in a post on Twitter, said the image and video sharing platform was making changes to its algorithms to give more value to original content. Also Read – WhatsApp is working on a subscription service for businesses

“If you create something from scratch, you should get more credit than if you remodel something you found from someone else,” Mosseri said in the video. “We’re going to do more to try to specifically value original content over reposted content,” he added. Read also – New to Instagram? Here is to download Reels on your smartphone

In the 1.46-minute video, Mosseri said Instagram’s algorithm would “value original content more” than reposted or re-shared content. While he didn’t elaborate on how exactly the Meta-owned platform would “valuate” original content more, in a follow-up tweet, Mosseri said it was hard to identify originality. “The idea is that if you’ve done it, it’s original. It’s okay if you edit it outside of Instagram and then bring it in through the gallery. Identifying ‘originality’ is difficult, so we will iterate over time,” he added. Also Read – Instagram Expands Product Tagging Tool to More Users: Here’s How to Use It

As of now, it’s still unclear how Instagram will further value original content. Perhaps the company will identify and highlight original content more when users scroll through Instagram’s default algorithmic feed. The change is unlikely to affect the timeline flow within the platform.

It should be noted that Instagram offers two timeline feed options to its users – Following and Favorites. The Follow Feed option displays users’ posts from everyone they follow. On the other hand, the Favorites feed option shows users the latest posts from the accounts they choose. Users can add up to 50 accounts to their favorites list, which can be changed at any time.

What else?

Along with making changes to its algorithms, Instagram is also making changes to Product Tags and Enhanced Tags. In the video, the Instagram manager said product tags will now be available to everyone around the world to draw attention to a creator, product or business. With improved enhanced tags, Instagram users will be able to tag a product category when they tag a product, business, or creator in their posts.





Sharon D. Cole