Frisco’s Complexity Gaming, Backed by Jerry Jones and John Goff, Partners with Lenovo

Frisco-based Complexity Gaming, part-owned by Cowboys owner Jerry Jones and DFW real estate icon John Goff, has signed a multi-year partnership with Fortune 500 technology company Lenovo. Anchored at The Star, Complexity Gaming’s 11,000 square foot headquarters will be fully stocked with Lenovo products and renamed Lenovo Legion Esports Center.

Justin Kenna
Complexity games

“Lenovo’s technology will enable content creators and production teams at Complexity to push the boundaries of creativity and produce state-of-the-art content, from animation to 3D content, to engage audiences in the North Texas and around the world,” said Justin Kenna, CEO of GameSquare Esports, parent company of Complexity. company, said.

Kenna, who moved to Dallas in early 2022, said CEO that Lenovo and Complexity Gaming, which has a media reach of 100 million, will collaborate on education-focused events and content with a focus on DEI.

North Texas is becoming an esports hub, one of the reasons Kenna planted its flag here. “The presence of [numerous] North Texas esports organizations have built a community of passionate fans and hosted premier esports events and competitions in the region,” he said. “As consumer habits shift from linear to interactive, key players in traditional Dallas sports are also investing more in the space. Complexity and Dallas Cowboys headquarters are both located at The Star in Frisco , allowing for seamless coordination and integration between our organizations. Just as the Cowboys have built lasting relationships with fans around the world, Complexity is creating a multi-generational Texas-bred digital sports franchise with global influence.

Kenna also hopes the partnership will help drive the company’s growth. GameSquare reported earnings of approximately C$12 million year-to-date in 2021. “Through organic growth, we expect GameSquare to more than double that figure, reaching C$28 million by the end of 2021. end of 2022.”

“This cross-industry collaboration between esports, traditional sports, entertainment and technology companies has spurred industry innovation and fueled the rapid growth of this emerging sector here in North Texas and around the world,” he adds.

Dallas-based cybersecurity firm Zimperium sells for $525 million

Washington DC-based private equity firm Liberty Strategic Capital, led by former Trump administration Treasury Secretary Steven T. Mnuchin, is acquiring cybersecurity firm Zimperium for $525 million.

Zimperium, which has more than 250 employees and serves more than 7,000 customers including JP Morgan Chase and the US Department of Defense, posted 53% year-over-year growth last year. Zimperium is Liberty’s fourth cybersecurity purchase and its first takeover transaction.

“We have helped leading public and private organizations around the world strengthen mobile security, and as we enter a phase of strong growth to help even more organizations, Secretary Mnuchin and the team at Liberty Strategic Capital will be a tremendous asset in guiding and propelling our business forward,” said Shridhar Mittal, CEO of Zimperium.

Mnuchin will chair Zimperium’s board, and SoftBank Corp., which invested in Zimperium in 2017, will continue as a minority investor.

Sun Holdings acquires control of 90 Papa John’s locations

Papa John’s decided to re-franchise its controlling interest in 90 sites, selling ownership and operating rights to Sun Holdings of North Texas. Blue and Silver Ventures, backed by Jerry Jones, who previously owned and operated, will still be involved as a limited partner.

In September 2021, Sun Holdings and Papa John’s reached an agreement to open 100 new restaurants across America by 2029. The latest agreement further gives Sun Holdings additional control over the management of these locations.

“We are thrilled to partner on an even larger scale with Papa John’s, an innovative brand that is well positioned in the QSR industry and has already begun to deliver a high return on investment,” said Guillermo Perales, President and CEO of Sun Holdings. , said in a statement. “We look forward to growing together and are grateful to the Papa Johns team for their trust in Sun Holdings.”

The terms of the contract are not disclosed.


Ben Swanger

Ben Swanger is the associate editor of CEOthe business title of Magazine D. Ben manages the Dallas 500

Sharon D. Cole