Facebook asks users for more help to improve its algorithms

Facebook parent company Meta Platforms Inc. will soon be asking select users for more direct feedback on what they like to see in their feed — and what they don’t — as part of a broader effort to compete with TikTok and show people posts from users they don’t. am not.

Users will soon see “show more” and “show less” buttons on posts that appear in their feed, giving them a more direct way to tell the company what matters to them. Facebook will use these comments to temporarily change the types of content people see as it works to improve “discovery” across the company’s apps and introduce new posts and videos to people other than they don’t follow. not already.

Meta already personalizes user feeds on Facebook and Instagram using a number of signals, including Likes and Follows, but the impact of the new “show more” and “show less” buttons is meant to be both direct and temporary. Using the buttons will likely impact the algorithm for 30 to 60 days and help dictate the type of accounts that appear in feeds, said Tom Alison, Facebook’s core application manager.

“We see this as a signal that you give us that is a bit more time-limited than ‘liking a post,’ Alison said, adding that this is meant to tell Facebook ‘how you feel about the content right now. “.

CEO Mark Zuckerberg said improving “discovery” is a key goal for Meta. It’s considered a key strength of TikTok, and Meta has spent a lot of time and resources trying to create a competing short video product called Reels.

The “show more” and “show less” options will only appear on certain messages, but they will also work on ads, Alison said. “It’s not designed” for ads, he admitted, “but you can apply those controls to ads.”

“It’s about providing a relevant experience,” he added.

Sharon D. Cole