Does Google use different algorithms for each niche?

Google’s John Mueller answered an interesting question about whether Google treats sites in different niches differently. John Mueller said it’s true that Google’s algorithm handles different content differently, but it’s not the case that Google treats niches differently.

Niche specific ranking factors

There is an idea that ranking factors differ in different niches, based on the types of sites that rank highest.

For example, studies published by some SEO tool sites measured different qualities of top-ranking sites in a range of niches to determine if ranking factors had a different influence on the many niches they examined.

John Mueller discusses Google’s algorithms and indexing

Studies have identified differences between types of content, different types of link qualities, and other factors among top-ranking sites.

The research identified clear patterns that in certain niches, higher-ranking sites have longer content or post more videos.

The conclusion drawn is that in these specific niches, Google ranks sites with more content or more videos.

However, these similarities and patterns do not reflect the word count or the videos that are why Google ranks these sites in their respective niches.

These patterns are either random or exist because user needs demand longer content or video content.

These types of studies are useful for understanding the content and marketing trends that different niches follow.

But the trends do not reflect”ranking factors.”

Does Google have different algorithms for different niches?

The person asking the question wanted to confirm if Google applies different ranking algorithms specific to each niche.

The person asked:

“Is it true that Google has different algorithms for indexing and ranking different niches?

We have two websites of the same type, and we built them with the same process.

The only difference is that the two sites are different niches and currently one is working while the other has lost all rankings.

It’s not a question of niche: it’s a question of type of content

John answered the question and noted that the niche of the site, as he understands it, does not affect the ranking algorithm applied.

But he confirmed that content is treated differently.

Jean Mueller replied:

“So I don’t think we have anything specific when it comes to different niches.

But obviously, different types of content are different, as essential for our search results.

And if you look at something like our guidelines for quality raters, we’re talking about things like Your Money Your Life sites, where we’re kind of…working to have a little more critical algorithms involved in the crawling, indexing and ranking.

But that’s not the case you would say like…a bike shop has completely different algorithms than…I don’t know…a shoe shop for example.

They are essentially e-commerce type stores. »

High and low quality content

Mueller then discussed the value of creating unique and valuable content.

I have seen how some publishers focus on publishing content that is not plagiarized, with unique words, in an effort to create unique content.

But in my opinion, when Mueller says unique, I think he is using that word in the sense of content that stands out from other pages published on the Internet because, for example, they are easier to understand, contain data useful research, has metrics that other sites forget to post, that sort of thing.

Here is John’s continuation of his response:

“But what you also mentioned in the question is that these are content aggregation sites and they are built with the same process.

And some of them work and some of them don’t.

It sounds to me like it’s…kinda like…I don’t know your sites, it kinda looks like low effort affiliate sites, where you just take streams of content and post it.

And that’s the kind of stuff our algorithms tend not to be invested in to make sure we can crawl and index all that content.

Because it’s basically the same content we’ve seen elsewhere on them.

So from that perspective, if you think this might apply to your site, I would recommend that you focus on building fewer sites and improving them significantly.

So it’s not just about aggregating content from other sources but in fact, you are providing something unique and valuable in the sense that if we didn’t index your website properly, people would really miss out on a resource that gives them value.

Whereas if it’s really true that if we didn’t index your website people would just go to one of the other affiliate aggregator sites, then there’s no real reason for us to focus and to invest in crawling and indexing your site.

So that’s something where, again, I don’t know your website, but that’s something I’d look into a bit more rather than just “oh Google don’t like bike shops, they like shoe stores instead.”

Would people miss a site?

It’s worth considering the scenario John presented where people would miss a site if Google didn’t rank it in the search results (SERP).

“…you’re providing something unique and valuable in the sense that if we didn’t index your website properly, people would really be missing out on a resource that provides value to them.”

People don’t miss a site because the words used are different and not plagiarized from other sites.

People miss a site if it posts different content in a way that makes it more useful than other sites.

This way of looking at content could be useful for updating older content that no longer works or for planning a website’s content strategy.


Does Google have different algorithms for different niches?

Watch at 23:49 Minute Mark

Sharon D. Cole