Coming Complexity Gaming NFTs After ARterra Partnership
US-based esports organization Complexity Gaming, part of the GameSquare Esports group of companies, has announced plans to enter the non-fungible token (NFT) market through a agreement reached with ARterra. The partnership saw ARterra as both the official NFT marketplace and the Complex Game Exclusive NFT Platform.
The sponsorship will see Complexity Gaming and ARterra join forces, allowing ARterra to engage with the gaming community and Complexity Gaming fans and viewers in particular, while also allowing Complexity Gaming to educate their subscribers on the importance and relevance of digital collectibles. And of course, provide them with a carbon-neutral marketplace, where they can enhance their enjoyment and knowledge of the NFT industry by purchasing their own Complexity Gaming themed NFTs.
This will be possible once the platform officially launches, with companies contributing key assets and individuals to help triage and popularize the launch.
Big move towards promotion and engagement with NFTs
This announcement is just the latest in what will turn out to be a long line of deals between esports organizations and Businesses based on NFT technology.
Already this year, we’ve seen Immortals announce a deal with Fetch.ai, Team Spirit in partnership with Bitget, and G2 Eports announced their own NFT-based “Samurai Army” project.
Not only that, but electronics giant Samsung has also announced that 2022 will see the first NFT-enabled TVs made by the company, allowing users to not only display their NFTs, but also buy and sell them on a range of markets.
It is abundantly clear that along with other fringe industries such as official apparel and sports betting, esports organizations are well aware of the value that strong NFT representation can find in resonating with their fan base. , while providing them with an additional source of income.
What Complexity Gaming Chose ARterra as an NFT partner is perhaps not surprising.
Jason Lake, the founder of Complexity Gaming, was one of the company’s first investors last year when they applied for an initial round of funding.
CEO of GameSquare, the parent company of Complexity Gaming, Justin Kenna said:
“NFTs are amazing technology, and we’re thrilled to have named ARterra as the official NFT marketplace for complexity and our proprietary NFT platform.”
“I was incredibly impressed with ARterra and we are thrilled to partner with an NFT industry leader as it launches one of the most exciting NFT platforms and marketplaces serving esports and gaming.”
👀BIG NEWS! We are delighted to work with @Complexity and help them build a fan engagement strategy with digital collectibles. The creation of a superpowered fandom is just around the corner and Complexity will be seen as the leader of the space🚀. More details to come! https://t.co/SPaiTXp0OZ
— ARterra Laboratories | Recruitment 🚀 (@ARterraLabs) January 27, 2022
Similarly, ARterra CEO Bridge Craven was equally optimistic about the partnership saying:
“We love Complexity Gaming’s competitive story and incredibly engaging content creators. We strive to provide authentic digital collectible experiences for fans to engage more deeply with the brands they love.”
“Above all, we believe it is essential to bring greater understanding to fans as digital collectibles grow in popularity.”
Educate the next generation on NFTs
Given the divisive nature of NFTs among the gaming audience, it will be important for these partnerships to focus their efforts on educate the community about NFTs.
We’ve already seen some big companies ban NFTs, while the Square Enix fanbase gave a congratulations on the announcement of this company moving forward with NFT in the coming year.
Clearly there is a schism in the esports industry developing over them and it’s a schism that can only be resolved through education and, perhaps, some degree of regulations.
However, partnerships like this that focus on educating the fan base about NFTs can only be a good thing.