Cognitiv Launches New Product That Enables Custom Advertiser-Specific Algorithms for All Major Self-Service DSPs | News

Cognitiv Curation automatically optimizes programmatic media buying with real-time transaction IDs to save time and reduce customer acquisition costs at scale

NEW YORK, March 24, 2022 /PRNewswire-PRWeb/ — Cognitive, the leading provider of deep learning AI for marketers, today announced the launch of Cognitiv Curation, a new Dynamic Deals solution that automates real-time campaign optimization using algorithms designed specifically for each advertiser. These algorithms, powered by deep learning, organize which impressions a media marketer should buy by evaluating each impression in real time and tagging those most likely to drive a conversion with a unique transaction ID.

“We created Cognitiv Curation to solve one of the biggest problems facing advertisers and media agencies today. Manual optimization in self-service DSPs is very difficult and time-consuming,” says the CEO and co-founder of Cognitiv, Jeremy Fain. “Curation is intended to help marketers prospect new customers at scale, giving them more time to optimize other tactics that may be effective, but have limited scale.”

Cognitiv Curation uses first-party data from a marketer to create custom self-learning algorithms specific to each advertiser and KPI. These algorithms automatically optimize a marketer’s campaign by learning from successful and unsuccessful results, and are able to adapt in real time based on consumer behavior and market conditions. Cognitiv works with the advertiser or media marketer to set up transaction IDs for the DSP they are using, then the merchant buys that transaction ID as the curation algorithm tags the right impressions in real time. These dynamic offers differ from traditional private marketplaces (PMPs) because each impression is evaluated in real time and tagged before reaching the DSP. This allows the algorithm to scale in real time and change the users, context, time, and messages chosen for each impression.

“Adding new customers and retaining existing customers is the lifeblood of any business, but finding them cost-effectively at scale is very difficult,” Fain added. “Traders don’t have the tools or the time to effectively explore all the options, tactics, and audiences available to them. One day an audience or tactic may work, but the next day it won’t or Deep learning is how Cognitiv solves these problems, saving merchants time while delivering new customers at scale and cost effectively.”

Cognitiv’s core deep learning platform, NeuralMind, synthesizes user journey data to provide unified optimization that can be applied across any industry or vertical. Cognitiv’s innovative performance solutions have proven to be significantly more effective than other similar products on the market, enabling clients to deliver engaging advertising experiences that are proven to convert at scale.

Cognitiv Curation is the latest product added to the comprehensive suite of solutions, which includes: Cognitiv Performance, Cognitiv Incremental, Cognitiv CPG, Cognitiv CTV, Cognitiv Retargeting and Cognitiv Retention.

About Cognitive

At Cognitiv, our deep learning applications and technologies autonomously drive comprehensive marketing performance at scale. Every marketer has a unique set of goals, so we’ve created a platform that can automatically build custom algorithms that simultaneously consider user, context, message, and campaign goals. We combine deterministic data and advanced data processing techniques to continuously train these algorithms as they optimize our clients’ key performance indicators.

Our combination of award-winning technology, experts in advanced data processing, and artificial intelligence deliver personalized media experiences across screens, mobiles, connected TV, and tailored audiences. Our proprietary platform, NeuralMind, and innovative performance solutions provide our clients and their customers with engaging advertising experiences that are proven to convert.

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Media Contact

Jennifer FugelBriz Media Group, 1 8456574202, [email protected]

SOURCE Cognitive

Sharon D. Cole